This season our designers have decided to celebrate the British Social Calendar, therefore, we transformed our press day space into a wonderful County Show, complete with a life-size model horse, stables and cute chickens to welcome press and bloggers in to see the new season collections. Following months of planning, it was delightful to see all the ranges come into fruition and showcased in their full splendour! With a record breaking number of journalists attending this year’s preview, it was smiles all round following the overwhelmingly positive feedback.
Emma our PR Assistant welcoming people into press day
Let’s start our sneak preview over in the Home department. Spring / Summer 2014 heralds the introduction of five fresh new stories for the brand; County Show, Flamboyance, Flower Marquee, Freshwater and Operetta.
The inspiration behind the show (a village féte theme) stems from our ‘County Show’ story. This warm relaxing collection, features prints using geraniums & pale cranberry and a playful wallpaper design called Pantry. Not to mention the farm inspired animal print cushions, a huge hit with press! Fans of our beloved Bramley furniture range may also be excited to hear that we will be extending the colour way to duck egg- the perfect accompaniment to ‘County Show’s’ homely aesthetic.
Bramley chair in duck egg
Arguably our most opulent and glam collection for SS14 is Flamboyance; using large scale lustrous patterns (including Gosford which has been recoloured in charcoal) in hues of grey, silver and pewter, with flashes of violet…
Flower Marquee certainly put a spring back into our guests’ step (it was raining outside), greeting them with a delicate floral arrangment of Honeysuckle Trail and Floral Trellis prints as well as our sweet bird design, Aviary Garden. For a quaint English countryside look this could be your answer.
Flower marquee collection
Aviary Garden wallpaper
For a touch of tranquility, next up is our Freshwater story. It takes it’s inspiration from coral and plant life around the shoreline, with print designs Rockpool and Hadley stripe both in natural. This casual laid back story bridges the gap between inside and out.
Last up was Operetta, the height of sophistication which will work upstairs and down. A traditional and elegant story with a new palette or pale cornflower, seaspray and duck egg. Introducing a nod to the trend for ‘show-time’ expect playful yet chic decorative elements of pineapples, chinoiserie and swans..
In other big news, we have now launched Laura Ashley Kitchens! Yes that’s right – you can now order a whole fully fitted Laura Ashley kitchen (starting from £5000) with a 25 year guarantee and a stunning choice of both contemporary and classic kitchen styles. Interested? Take a look at our Laura Ashley Kitchens website here.
Laura Ashley Kitchens
Our new Laura Ashley kids and outdoor garden paint was also causing quite a stir. Can’t wait to try out the fun colours in the kids bedrooms’ – highly durable and wipe clean (sticky finger friendly).
Moving over into the fashion department. The likes of Marie Claire, LOOK Magazine and Good Housekeeping were waxing lyrical about the fresh new designs, which celebrates our love affair with print and colour. Coming soon collections include Village Fete, Juicy Fruits, Beachcomber, Regatta, Ice Pastel, Neo Geo, Wallflower and Modern Savannah.
Delving into the depths of the archive, we will be launching a capsule collection of dresses, t-shirts, flip-flops and wellies, boasting some of our most nostalgic disty prints.
The village fete theme runs throughout home and fashion, taking inspiration from the British spring time institution in the form of colourful prints, flora and fauna, vintage finds and delicious treats. This story chimes beautifully with our Spring Fair and Blues stories, which house an abundance of heritage floral prints.
Fashion blogger Sarah from My Sentimental Heart showing us one of her favourite pieces
For mouth watering shades of peach and raspberry, our Juicy Fruits collection mixes painterly floral prints with graphic prints and hints of neon.
Especially popular with press, was the Ice Pastel collection (as modelled by our Heads of Fashion Sandra and Helen) with it’s pretty neon tones against black and ice pink. Note the feminine scallop edged cuffs and hems.
Our fashion and home collections will be instore and online from January 2014. What have you got your eye on for SS14? Love to hear your thoughts / feedback in the comments box below…