Print With A Past: Josette

We delve into the archive to reveal the inspirations behind our iconic Josette print.... read more

Whilst interior trends may come and go, our beloved Josette design is a print that encompasses timeless style. Having recently celebrated its 10th anniversary, we took to the archive to discover more about this elegant print…


Josette Bedroom


Since it’s launch in 2004, Josette has been so well received that it has been reinterpreted time and time again, with almost twenty re-colourations. Inspired by 19th century French toile, the print features a beautiful curlicue floral design. Making an appearance in many of our collections, from bed linen to wallpaper, gift to soft furnishings, this elegant design brings a touch of understated glamour to any room in the home.


Josette Colourways

Popular Colourways: Duck EggCarnation Damask / Sable / Dove Grey 


Archivist Holly tells us… 

‘Josette was first launched in Autumn/Winter 2004 as part of French-inspired story called ‘A Provençal Affair.’ Our designers were inspired to create Josette when they came across an antique textile housed in the archive.


Archive Josette

A Provençal Affair Collection / Original Archive Print  


Featuring a large scale urn design holding bouquets of roses and harebells, the large silk piece found in the archive showcases decorative scrolls of acanthus leaves. There are also beaded festoons and hanging tassels which give the design the feel of a luxurious damask pattern. The style is very classic and French, with hints of art nouveau.

Feeling inspired, our designers took to the drawing room and with a dash of Laura Ashley signature styling, Josette was born and has become one of our iconic prints.’


Josette Duck Egg

Josette Bed Linen


Taking centre stage in our Autumn/Winter collections, our new Josette collection is available in two of our most-loved colourways: the sleek and sophisticated dove grey and the uplifting duck egg. Whether you decide to create a feature wall or bring a subtle injection of print with accessories, let’s take a look at our handpicked pieces:



Josette Duck Egg Jewellery Role Josette Cotton Bedspread / Josette Print Mirror Jewellery BoxJosette Embroidered Cushion / Duck Egg Josette Patterned Cotton Cushion / Set of Four Drawer Pulls Josette Dove Grey Set of 2 Boxes / Josette Towels 


Tell us, is your home decorated with our iconic Josette print? We would love to for you to tweet us a snap to @LauraAshleyUK!


Browse the Laura Ashley Josette range here.


I too love the grey and white colour scheme. I am a Laura Ashley Gold cardholder and most of my house is furnished and decorated by Laura Ashley. Our project for Spring 2015 is the lounge. However, I will need to get swatches to see if the dove grey will go with the Radley sofa and Lancaster armchair which are both in tan leather. Otherwise I might have to go for the sable as I cannot afford to have the furniture reupholstered.

Hi Ally, many thanks for your message. I have passed on your details to your customer service who shall be in contact asap. Best wishes, Laura Ashley

I’m a little stuck, I’ve just bought my first home and having always been in love with duck egg blue I knew that was what I wanted in my bedroom. I have also fallen for the josette print, I have the duck egg blue bed covers as shown and the same bed from Laura AShley (in pewter). My problem is, I prefer the dove grey but would this match duck egg painted walls? I was disappointed that the sample of the duck egg josette wallpaper doesn’t match the duck egg colour, it’s more of a sky blue?

Hi Lizzy, thank you for your comment. Delighted to hear that you love our Josette print! We think the dove grey bedding would work wonderfully with the duck egg walls, we love the sound of combining these colour schemes – very glamourous! Many thanks, Laura Ashley

I love the josette wallpaper. My question is, is the pattern to big for a ceiling 8.5 feet tall?

Wanting to decorate my lounge but have a black leather sofa which we cant afford to replace.Would sable or dove grey go with this?

Hi, can you tell me if you are planning to introduce any amethyst bedding in the josette range? The wall paper and fabric are available but I love the colour and I’m hoping to get bed linen for a super king size bed. Many thanks.

Hi Gaynor, thank you for your comment. We think the Dove Grey would look wonderful with the black leather sofa – very sophisticated! Many thanks, Laura Ashley.

Hi Emma, thanks for your comment. Sadly we have no plans to introduce Amethyst bedding into the Josette range, however I will pass on your suggestion to our home design teams. Best wishes, Laura Ashley.

Hi, I have just decorated lounge and dining room with Josette Duck Egg as feature walls, with LA Cotton White on remaining walls. I now need some help with curtains. I don’t want Josette fabric curtains as may be too busy for the rooms and would prefer plain colour (I am making a small roman blind for one window in Josette). Any ideas? Thank you.

I used Josette a number of years ago in its previous duck egg & charcoal colourway. I have recently decorated my bedroom with the delightful amethyst. It is so soft & subtle and compliments my cottage décor beautifully. Are there any plans to have the storage boxes in this beautiful colour? P.S. It is lovely to see all the old patterns being revisited. Back some 20 years ago I decorated a bathroom in ‘MR JONES’ Lots of happy memories! keep up the good work

Hi Carole, thank you for your comment. It’s wonderful to hear you are such a fan of Josette! Sadly, we are not planning storage boxes in this colour way for SS15, however We will certainly pass on your comments to our home team :). Many thanks, Laura Ashley.

Hi Sue, thank you for your comment. What colour way are you looking to create your roman blind in? We would suggest our Dove Grey Josette made to measure blinds (which are available as Roman blinds too), as it is a more understated version of the print and then you could dress the window with a similar plain dove grey curtain. Of course, this is entirely up to your preference! Why not pop into your local store and we can cut you some swatches for you to take a look at? Many thanks, Laura Ashley.

I adore the second picture you haveposted of the bedroom. What colours have you used here on the walls and which shade of wallpaper have you used??

Hi Amy, thanks for your comment! The wallpaper is our iconic Josette in the colour way Dove Grey and the paint is the complementary Dove Grey. Hope this helps! Laura Ashely

I have purchased wallpaper josette white/dove grey for a main wall on our landing. We have recently had our bannisters painted white. I can’t decide on what colour paint to paint the rest of the walls as the white bannisters have really lightened the area. Any ideas?

Hi Laura, thank you for your comment. We actually have a Dove Grey paint that corresponds with the Josette Dove Grey wallpaper, this would be complementary without being to bright like your bannisters. Many thanks, Laura Ashley.

I love everything Laura Ashley and have recently decorated 2 bedrooms one if Josette White/Dove grey wallpaper with roman blinds in Dove Grey/White (opposite colourway to wallpaper) The other bedroom has a feature wall of oriental garden in eau de nil and eau de nil painted walls with ivory furniture. I am very proud of both looks. I think the wallpapers are very easy to hang and the Josette pattern was a doddle to match with no wastage!! Next bedroom will be cottonwood white. Cant get enough of Laura Ashley

I purchased the Josette Dove Grey throw as I loved it. I am refurbishing my beauty room (my large conservatory) and gave this to the designer as I’m after a subtle relaxing scheme. The previous scheme is white and fuschia and although my clients love it, it’s time for a change. The designer came up with a french shabby chic look using a very expensive wall paper which is a greyish fawn look. I have cream blinds to the ceiling and all windows so we wanted to keep a warm look. I like the Josette Dove grey paper but it looks more grey than the throw – what colour would look best – wanting neutral/beige/cream tones. Looking for the damask look and not to bedroom like. Is there any paper that would work better

Hi Janet, thank you for your comment. Your beauty room sounds wonderful, our Josette wallpaper is available in a variety of different colour ways to choose from. We suggest selecting a few different shades (including the Josette Sable – which should add warmth) and taking advantage of our free swatch service by contacting our customer service at Hope this helps, Laura Ashley

We have ordered the josette sable wallpaper for a feature wall and matched paint colour for other 3 walls. I like the idea of having curtains and cushions to match but I can’t see this available in the sable only dove grey. Do you do it in sable. I hope you do as I really need it all to match?

I have the dove grey josette wallpaper on my quite large hallway, stairs and landing and its absolutely gorgeous. So classy. I can’t think of any room that it wouldn’t look great in.

Hi, could you please tell me the name of the grey paint which is used in the second picture down, (the bedroom wall with the round mirror on it)? thanks

Hi, I recently decorated my lounge using josette Dove grey wall paper feature wall with rest of the walls painted with dove grey paint. It all works perfectly well except the skirting board is painted brilliant white gloss paint and it gives slightly yellow tinge which is not setting off thr rest of the room. Can you please suggest what shade of white would work with that. I think I need cotton wool matt but only shade i am keep coming across is brilliant white and cotton white(which is more towards cream shade). Please help 🙁

Decorating my bedroom in josette duck egg blue wallpaper and accessorise will you be doing drawer handles in duck egg blue like the dove grey ones

I wish to add some cream bedding to my collection of bed linens, Josette looks beautiful and is to be found on the website listed under “cream”.
Can you confirm this is so, the shade appears silvery on my iPad.



Hi. I’ve recently purchased the josette bedding range in duck egg blue and will be purchasing a roman blind to match. With that in mind, which colour do you suggest I do my walls in please. It’s not a big room so I am only papering one wall as a feature wall and the other walls will be painted. I really have no idea what colours would look best?. I don’t want the room to appear too cold looking either.

Many thanks

Hi, I am recreating the lounge in your first picture – gorgeous! Can you please let me know the fabric of the curtains, the rug and the wallpaper? Many thanks

Hello, the curtains are deep triple pleat in holden dove grey, the rug is lockie dove grey, and the wallpaper is josette white/dove grey 🙂 Hope this helps.

I have just decorated my lounge in a patterned duck egg coloured wallpaper all around and I have a cappuccino coloured carpet and my settee is a leather black/brown colour. I was wondering if I should keep to plain curtains and cushions and would a white lamp lampshade
go, Can you advise me please.

I love the dove grey Josette range. I plan to do a feature wall. I have a silver/steel velvet sofa, could you advise if this shade will match my sofa? Thanks.

I have just recently decorated my bedroom with the Josette white wallpaper with silver pattern and have then chosen the amethyst Josette curtains… it looks lovely, however there is no amethyst bedding and as you’ve mentioned already in your comments that you have no plans to introduce this colour …do you have any suggestions on what bedding will go?


I have the josette dove grey wallpaper in my lounge with the usual grey sofa and carpets what colour rug and cushions can I go for? X

Hi I have painted my lounge dove grey with a feature wall of Josette White with dove grey pattern , could you suggest a colour of curtian that would work well againsted the dove grey

Hi I am planning my kitchen/diner, is josette duck egg appropriate or more for a bedroom?also are you planning to release anymore crockery in the duck egg colour? Thanks

Hi Melanie. Our Josette Duck Egg Wallpaper can look just as beautiful in a kitchen as in a bedroom. Keep your eyes peeled on the website as we’ll be launching our SS16 collection soon…

Can you tell me which colour of wallpaper is used in the first and second picture. Sable or dove and white?

I also want to know what is the papier used in the second picture. Both types of wallpaper: the josette and the kind used after the mirrow.

Am using Amethyst josette wallpaper and curtains, in small bedroom, really can’t find right colour for walls, please any help …..

Hello LA. I have purchased the duck egg josette wallpaper for my bedroom and have brilliant white woodwork. I am undecided as to whether to have pale cream walls or white? Would white be too sterile? I don’t want duck egg paint. Any suggestions appreciated. Thank you

Love all this pattern design. Just wondering would the Lille wallpaper in white work with the grey or white curtains and bedding featured in the second picture work ? Or the josette plain bedding with some grey curtains maybe go ? Not sure what look I’m wanting I’m very stuck
Thank you for any ideas you can give me

Hi, I love the josette dove grey/white wallpaper, just used it on a feature bedroom wall. Woodwork has been done in white gloss, not sure if I should have used the pale dove grey in eggshell instead? Please could you advise, all other walls have been painted in LA Cotton White. Could you advise on blinds/curtain fabric to match? I have the josette dove grey bedding with a dalton dove grey headboard, would love your feedback.

Hi, can you also tell me what colour the furniture in that bedroom set, is it the dove grey colour in the range, or Ivory? Which one would go best with the josette dove grey bedding? , thanks.

Hi Alexandra. So glad you love our Josette print! The colour of the furniture in this bedroom set is dove grey. It’s completely up to you which colour you’d like to match the Josette dove grey bedding (although dove grey would be a great match!) – you can order sample pots online. As our Josette dove grey is such a versatile colour, it can match to a variety of shades. However, for the classic look similar to our roomsets, dove grey is a great choice. Kind regards.

Hi I have just done my feature wall in dove grey josette
I’m going to do cotton white walls
What curtains would you reconvened and blinds please ?
I have the josette dove grey bedding the printed one which looks cream beige
In some lights

Can you recommended anything thank you

Hi Deborah. To match your walls, a dove grey would be nice – especially Josette dove grey as this would make a great match to your feature wall. If you pop into your nearest Laura Ashley store, they should be able to give you some more advice. Kind regards.

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Hi i have used your josette truffel in my living room now i need help with the colours of floor covering sofa and curtains need to brighten the room as the truffel is darker than i thought it would be.

Hi, I’ve seen a few comments about Josette bedding in amethyst. You say you have no plans to introduce it but can you explain why thats the case? I think it would be beautiful, quite disappointed that its not available. Thanks

Please could you tell me the wall paint colour in the top picture of the bedroom on this page. It looks like dove grey but not sure if it’s the pale or dark.

I have decorated our bedroom with dove grey paint and Josette dove grey wallpaper on a feature wall, curtains are plain dove grey with a white blind. I can’t decide what to put on the floor. The only stipulation is that it must be carpet but grey or white? Any suggestions?

Hi I have brought Josette duckegg white wall paper (white background duck egg print) what paint matches it?

Bjr. J’ai acheté le tissu Josette améthyste de votre collection. Composition du tissu pour le laver. Nettoyage à sec (ou pas obligatoirement ?)

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