In the Archives: Welcome to the Family

In celebration of International Day of Families, why not take a look at our heritage ‘Mother & Child’ collection from the 1990s… read more

It’s time to say a huge thanks to your mothers, fathers, brothers and sisters as we celebrate the International Day of Families (Family Day). Family Day was started back in 1994 by the United Nations as a way to celebrate the importance of the family as ‘the basic unit of society’, in other words the foundation that all society is built on.

To celebrate, we thought it was the perfect excuse to pull out some great throwback family snaps from the Laura Ashley archive. After all, Laura Ashley was not only a successful business woman and designer, but most importantly a mother of four who was constantly inspired by her children.

In the Archives: Welcome to the Family

Laura Ashley Mother & Child…

Having dabbled in children’s wear and accessories throughout the 70s, Laura Ashley introduced a bespoke range of family-oriented fashion and home furnishings by the late 1980s. These collections were dedicated to young, growing families just like her own. Aptly named Mother & Child, these collections often featured adorable matching day dresses and accessories.

The home collection was full with bright primary colours and narrative illustrations—some even relating to famous nursery rhymes. A particularly cute piece of fabric incorporated the ‘Hey Diddle Diddle…’ rhyme into its design.

According to the range catalogue, Mother & Child was designed to ‘embody the joys of both childhood and parenthood’ and just looking at these whimsical designs you can’t help but feel a sense of childhood nostalgia.

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Laura Ashley’s “Hey Diddle Diddle Print” featuring elements of the nursery rhyme

By the early 1990s, Laura Ashley-Mother & Child was proving a huge hit and would soon be rolled out across America with more dedicated stores opening up in London and new product ranges launching—including baby care toiletries. Think Johnson’s but with a unique Laura Ashley floral-scented flair.

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With summer just around the corner, we now delve into the Mother & Child Spring/Summer 1990 fashion collection. Shot along a sun-soaked Florida beachside, the entire collection is awash with large scale florals rendered in bright tropical colours and featuring dainty nautical-themed embellishments.

In the Archives: Welcome to the Family

Family Collections

One of our favourite family collections has to be this family trio modelling a series of sea green pique-collared dresses, two of which we have here in the archive. Both mother and big sister styles, these two dresses are made from a gorgeous lightweight cotton voile with a trailing print of roses and poppies in lavender, chambray and sky blue tones. The capped sleeves, dropped waist and subtle skirt pleating offer a very simple silhouette and relaxed fit which, from the recent resurgence of the 90s across the catwalks, is very on trend right now. As they say, a classic never dies and we think this particular duo will most certainly have a few comebacks in their lifetime…

In the Archives: Welcome to the Family

Interesting fact…

Just as with the baby care toiletries, the branding used on these dresses also features the new Laura Ashley design. Whilst still employing her iconic bramble logo throughout the 90s as seen here in the attached swing tag, this particular range of products started to introduce the more formal typeface we have come to associate with Laura Ashley. Just like a mother and daughter relationship, these labels nicely capture a heritage moment of old and new, classic and modern…

In the Archives: Welcome to the Family

Competition

In the spirit of #FamilyDay we would love to see your fond family memories. Whether old or new, share any photograph featuring a Laura Ashley outfit for the chance to win an Afternoon Tea treat for the family at one of our Laura Ashley The Tea Room venues!

Enter by sharing your image on Instagram, Twitter or the Laura Ashley Facebook page using the hashtag #LauraAshleyFamily

T&Cs apply (See our Facebook page for details): Ends 12/06/19. UK only. Prize provided as a £150 Tea Room gift voucher.

Want to donate to the Laura Ashley archive? If you have a piece like this, or any other for that matter and are happy to donate it to the Laura Ashley Archive then please feel free to email luke.moss@lauraashley.com for further details.

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